Looking On The Bright Side of
June 17, 2019
Ad Placement and the Movies
Perhaps you have seen some movies which features products that are very familiar to you. Whatever product is being shown in the movie and you are positively familiar with it, then you would be glad to see it. In a very subtle way, many companies have used movie scenes to advertise their products. While the are movies where you can hardly notice products that are being advertised because of the subtle way it was presented, you will also find movies that are obviously advertising products. Indeed, there are some company owners who have paid producers and directors so that their products will have ad space in the movie.
Here are some popular movies we have seen that presented ads in a subtle and not-so-subtle ways.
In the movie Youve Got Mail, AOL and Starbucks had their moments of ad space. Without AOL in the film, there would be no story. And Starbucks had its piece of space when Tom Hanks makes a wisecrack about its obscurity.
The most product placement made in a movie ever was in the film Sex and the City. In the hit TV series, fashion has been a constant theme and so in the movie itself, many fashion labels including Louis Vuitton and Chanel were featured. Other products including Nike, U-Haul, Apple, and Marie Claire had made it in the movie as well.
In a scene in the movie E. T., Elliot is seen using Reeses Pieces to entice E. T. back to his house which made the Hersheys company reap much profit from. This was a very subtle way of advertising but when the movie became a box office hit, Reeses Pieces sales also sky rocketed. This subtle technique is very effective. This technique will work and if you want to discover more, then you should click here.
In Adam Sandlers movie Little Nicky the ad placement was quite obvious. It was obviously an ad placement for Popeyes fried chicken with a K-mart space as well.
In the movie Waynes world, the most quotable quote is I will not bow to any sponsor. The movie plot has given way to blatant advertising. It was clearly an advertisement for Pizza Hut when he opened a box while saying the famous line. In another instance, Wayne explains that he doesnt believe in selling out while eating from a bag of Doritos and drinking a Pepsi. And, Garth adds his own unsolicited opinion on the idea of selling out while wearing Reebok gear from head to toe.
When people see familiar products in the movies, people react in different ways. There are those who dont care. There are those who like the way it was shown. Others are happy to see something familiar. You can reach the worldwide audience with this method of advertising. If you find your product in a blockbuster movie, millions of people will see it.
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