Advantages of Automated Text Marketing for Your Business
Are you aware that the typical American looks at their cell phone every 12 minutes? That’s almost 80 times every day. And what about text message open rates? A rather outstanding 98%. In short, people are ever checking their mobile phones, and these phones are ever within their reach. In addition, open rates for texts considerably exceed email open rates, which are nowhere above 20%.
The following are specific reasons you should adopt automated text marketing for your business:
Best Engagement Rate
Truth is, SMS marketing has the best engagement rate compared to other marketing methods. Emails can stay untouched for days, while text messages are opened almost immediately as they arrive, 90% of the time. Moreover, 95% of adults worldwide own a mobile phone. And having no requirement for an Internet connection, SMS is undisputably the globe’s most widely used method of communication these days.
Most companies providing text marketing include trackable platforms in their package. As with your other marketing efforts, you can manage your SMS marketing campaign right on your own computer. With a web-based service, there is no need to download any apps or software. Just log in to their system and control everything from their dashboard.
A simple REPLY link or button on the landing page of your website allows you to get a quick response from your recipients. You can send short notes that lead your prospects back to your website through which they can interact with your brand.
Instantaneous Message Delivery
Another great benefit offered by text marketing is that you can gain relevant insights pretty fast. As soon as you hit send, your message received nearly instantly. You can program a text message marketing campaign and receive tons of user feedback within minutes.
An additional perk of SMS marketing is the option to personalize the messages you send. The use of the pronouns “your” and “you” is a good way to attract people’s attention.
Obviously, the opportunities provided by text marketing are endless. From quick user response to gaining clicks and to sales – your own creativity will make anything possible. However, to take full advantage of the benefits of automated SMS marketing, choose a reputable provider of the service.
Finding the Right SMS Marketing Partner
Make your coverage to be as encompassing as possible so you can achieve the best possible results, particularly through automation. There are lots of providers of automated SMSM marketing solutions these days, but make it a point to compare your options before selecting one.
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